Tesla Motors based in California, USA, has been innovating right past the competition since it's start in 2003.
"The critics said it couldn't be done, yet we are here, taking nothing for granted. We challenge custom and question tradition. Our drivers benefit from it." -Tesla Motors
Right from the off, Tesla has been creating electric cars that expand the accepted idea of what electric cars, and cars in general, can be. The Tesla Model S is now one of the best cars in the world in any category.
Elon Musk, a world class physicist, entreprenearer, and car lover, started Tesla in 2003 and released the award-winning Roadster. The Roadster was a sports car with impressive performance figures, attractive looks (based on a Lotus Elise), and zero carbon-footprint guilt accompanying those full power canyon runs!
After success with the Roadster and a lot of attention as a new kid on the block making big moves in the automotive world, Tesla pushed to create the Model S with the experience, resources, and money they had collected with the Roadster.
The Model S came out in 2012 and it immediately carved it's name into the stone that holds the big names of Audi, BMW, Mercedes-Benz, Lexus, Infinity, and more. With ergonomics that rethink the norm in a refreshing and useful way, style that is at home at any red carpet event, a new definition of vehicle safety, and one of the best drivetrains ever designed, the Model S is an amazing luxury, sport sedan.
Starting at $63,570 and maxing out over $130,000 after incentives, the Model S is a car for people who really care about what they own and drive. $70k is a lot for most people so Tesla is planning to create a car costing around $30,000 which is smaller than the Model S after they gain enough resources and money from the successful Model S. If this car, called the Model III, is anything like the Model S, it will be an incredible breakthrough in the world of electric cars and all vehicles with four wheels even.
Despite the incredible challenge of bringing a new company into the already crowded automotive world, Tesla has had sweet success. Amazing innovation, quality manufacturing, and design that just makes sense in so many ways are facets of Tesla's work so far and it is mouthwatering to think about what they will come up with next. If the future of the car is electric, and Tesla rules the electric car world, then the future is an awesome place!
If you cannot get enough of the amazing Model S and Tesla itself, check out this short video. It may blow your mind.